Discover the Original Traffic Source of Your Sales

Lightweight first-click and last-click conversion tracking software which shows you how new customers find you and why they convert.

First-Click Live Example:  You originally came from and landed on the at .

Last-Click Live Example:  Your last visit came from and landed on the at .

We take this data above along with the last click session (click here to simulate another session) and store it with each conversion so we can show you exactly how people find you and why the convert just like in the example below.

"First click attribution is a powerful attribution model when you’re trying to discover the methods and strategies that drive the most new customers."

Neil PatelNeil PatelDigital Marketer Influencer

The Problem with Google Analytics, Facebook Ads
& Other Platforms

You want to know the initial source of traffic, referrers, campaigns, ads and pages that drive your revenue, sales, purchases, and orders. You want to learn where your conversions are coming from.

Most analytics and ad platforms like Google Analytics, Facebook Ads, Google Ads and others all use something called last click attribution by default.

What is Last Click attribution?

Last click attribution means, for example, let’s say someone initially visits your website through a Facebook or Google ad. They leave your website and then come back the next day by typing your website URL directly into their web browser and they make a purchase.

When you look in Google Analytics the source of that purchase would be “Direct” since this was the last-click interaction with your website.

But in this scenario above you really want to know which Facebook or Google Ad initially drove them to your site to make the purchase.

So you can see the problem. You are not getting a clear picture of how you are acquiring your customers. You have bad and inaccurate information and we all know if you can’t measure something you can’t improve it.

You just spent lots of time, money and effort on marketing yet you don’t have a clear picture of what is working.

You don’t what your best channels, campaigns, blog posts, and ads are.

So how do you solve this issue?

First Click attribution to the rescue!

First-click attribution sometimes referred to as first-touch or first-interaction attribution, will tell you the initial original source of the customer or lead.

This is super helpful because you can understand if what you are doing is driving sales and how new customers initially find you.

  • They may have found you through an ad.
  • They may have been referred from another website.
  • They may have discovered your blog post through a search.
  • They may have clicked a link from an email campaign.
  • They may have come through Google.

Wouldn’t it be a game changer to have this information? It would optimize your content marketing efforts. It would help you pick winner and loser ads. It would save you money, time and guide your marketing efforts

How Does It Work?

Step 1: Install our small tracking script on your site. 

Step 2: That's It! When someone visits your site for the first time we record that then we record every session up until they convert. With this first and last touch data you can now where your sales and leads come and learn what makes them convert.

Things You Will Discover with Easy Attribution

  • Where are my sales and leads coming from
  • Which campaigns are working
  • What are my best referring domains
  • What are my best affiliates
  • What pages on my website lead to a conversion
  • Which ads are driving sales
  • What is the ROI of my content marketing
  • Which blog posts are leading people to discover my website
  • What is the true source of my traffic
  • What are my discovery marketing channels
  • How long does it take for someone to make a purchase
  • How many visits before someone purchases
  • How many pages views before purchasing
  • UTM Tracking
  • And much more…

Frequently Asked Questions

Does easy attribution replace Google Analytics?No, you’d still want to use Google Analytics for general analytics. EasyAttribution filters out the noise and allows you to see only the goals you really care about, like website conversions, and shows you where that traffic comes from and why they convert.

How is EasyAttribution different from Google Analytics Ecommerce Tracking?Google uses last click attribution by default which gives all of the credit for a conversion to the last touchpoint in the buyer's journey. So you will not see the true source of the purchase. You will only see the last click before the user purchased.

Do I still need to use Facebook’s, Google or my ads conversion tracking?Yes, you would still want to use your ads platform tools to calculate your return on ad spend. But now you will be able to see which ads create new customers.

Does Easy Attribution work with my ecommerce platform?Easy attribution works with any site. WooCommerce, Shopify, ClickFunnels, SamCart, etc…

Founders Note

Do you know where your sales are coming from?

I didn’t either when I created my first web app in 2001. At that time I was buying Ads from Google and Yahoo for pennies, my how times have changed 😉

In an effort to see how my ads were performing I created a script to record the initial source of my traffic. With this information, I was able to see which ads worked and which ads did not.

As the years have gone by I have been tweaking my script to show me which referring websites, landing pages, blog posts, UTM campaigns and much more drive sales.

Now I want to share this insightful way of tracking with you to help you see where your sales are coming from and how you can make more money.

Give EasyAttribution a try today!

Discover the Original Traffic Source of Your Sales

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