Lightweight first-click and last-click conversion tracking software which shows you how new customers find you and why they convert.
First-Click Live Example: You originally came from and landed on the at .
Last-Click Live Example: Your last visit came from and landed on the at .
We take this data above along with the last click session (click here to simulate another session) and store it with each conversion so we can show you exactly how people find you and why the convert just like in the example below.
"First click attribution is a powerful attribution model when you’re trying to discover the methods and strategies that drive the most new customers."
You want to know the initial source of traffic, referrers, campaigns, ads and pages that drive your revenue, sales, purchases, and orders. You want to learn where your conversions are coming from.
Most analytics and ad platforms like Google Analytics, Facebook Ads, Google Ads and others all use something called last click attribution by default.
Last click attribution means, for example, let’s say someone initially visits your website through a Facebook or Google ad. They leave your website and then come back the next day by typing your website URL directly into their web browser and they make a purchase.
When you look in Google Analytics the source of that purchase would be “Direct” since this was the last-click interaction with your website.
But in this scenario above you really want to know which Facebook or Google Ad initially drove them to your site to make the purchase.
So you can see the problem. You are not getting a clear picture of how you are acquiring your customers. You have bad and inaccurate information and we all know if you can’t measure something you can’t improve it.
You just spent lots of time, money and effort on marketing yet you don’t have a clear picture of what is working.
You don’t what your best channels, campaigns, blog posts, and ads are.
So how do you solve this issue?
First-click attribution sometimes referred to as first-touch or first-interaction attribution, will tell you the initial original source of the customer or lead.
This is super helpful because you can understand if what you are doing is driving sales and how new customers initially find you.
Wouldn’t it be a game changer to have this information? It would optimize your content marketing efforts. It would help you pick winner and loser ads. It would save you money, time and guide your marketing efforts
Step 1: Install our small tracking script on your site.
Step 2: That's It! When someone visits your site for the first time we record that then we record every session up until they convert. With this first and last touch data you can now where your sales and leads come and learn what makes them convert.
Do you know where your sales are coming from?
I didn’t either when I created my first web app in 2001. At that time I was buying Ads from Google and Yahoo for pennies, my how times have changed
In an effort to see how my ads were performing I created a script to record the initial source of my traffic. With this information, I was able to see which ads worked and which ads did not.
As the years have gone by I have been tweaking my script to show me which referring websites, landing pages, blog posts, UTM campaigns and much more drive sales.
Now I want to share this insightful way of tracking with you to help you see where your sales are coming from and how you can make more money.
Give EasyAttribution a try today!
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